Italy. Rebranding of the restaurant chain

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Italy
Rebranding the most popular Italian restaurants in St. Petersburg

Italy Group's first restaurant opened in St Petersburg in 2010. The best Italian cuisine, trendy interior and delicious breakfast made the place popular and in the next few years four more restaurants were opened in St. Petersburg and one in Moscow.

The agency's task was to develop a new visual platform that would unite a large number of different media serving different functions. It was also to adapt the identity to the new urban requirements for billboards.

The new visual concept has enabled us to create a unified style in brand communication and in the design of the HoReCa and POSm brand elements. The renewed logo has become more expressive, unique and easier to register.

The new brand book and the operating rules developed on its basis have created favourable conditions for further business growth.